Social Publishing: What is it and why does it matter????

Social Publishing. It sounds like a hipster cause to keep bookbinding alive, but it couldn't be further from that. Social publishing in the plainest of terms is any and every kind of online content generation. It can be anything from this lousy blog that until tonight, I hadn't posted on in nearly 2 years to a well organized fully integrated social media marketing campaign and everything in between.

Social publishing is an incredibly important asset. It allows you to market outwardly on a global level and accrue valuable market research for a very minuscule cost. Social Publishing has by far and away the most inexpensive CPM with a easily trackable ROI. Additionally, you can target small groups and large groups equally efficiently. You can push methods such as cause related marketing, direct response marketing and many more.

Companies can use this avenue to their advantage in a huge way. First and foremost, they can interact with consumers. I can't tell you how good it makes me feel to have a large brand like United Airlines or Nike respond to me after I sent them a message on twitter. It really made me feel like I mattered. And yeah it was probably some intern, but at the same time, it reinforces my brand loyalty with those companies that respond. It's also good for those companies because it allows them to get out a quick effective response to crisis situations if done well. That said it could also make a company look bad if they take advantage of a crisis situation. Companies have attempted to take advantage of disasters with, and pardon the pun, disastrous outcomes. It pays to be smart with social publishing. If you do it well, it can take you very far. It can even help take you to the Presidency of the United States. President Obama's push to the White House in 2007-2008 was largely driven through social publishing. It just goes to show how powerful social publishing really is.

UPDATE REGARDING INTERVIEWS

Summer school has turned out to be a bit more arduous than I had expected. Unfortunately this means a temporary postponement of the interviews. Rest assured they are still on the way. The only thing that has changed is the time table of release. Thanks and see you on the other side. Stay Crazy

Coming Soon!

In the next week to Two weeks, I will be sitting down with Colorado Rapids Standout Center-back, Rookie Shane O'Neill, who is Colorado's first ever Home Grown player to start an MLS match, as well as 850 KOA's Sports Director and Voice of the Colorado Buffaloes, Mark Johnson as we attempt to take this blog in a more professional.. well maybe not professional but at least a better, more legitimate direction.

Thank's
CJ

So Sepp Blatter got Hacked today...

And it was Glorious

Joseph S Blatter        ✔ @SeppBlatter

So what if I took money from Qatari prince? I am the family's bread earner pic.twitter.com/HdrJONjAPY

10:44 AM - 22 Apr 2013

Joseph S Blatter        ✔ @SeppBlatter

His excellency the emir of #Qatar has been the most generous figure I have even met

10:54 AM - 22 Apr 2013

Joseph S Blatter        ✔ @SeppBlatter

I have recommended his excellency prince Ali Bin Al Hussein of Jordan as my successor

10:56 AM - 22 Apr 2013

Check out the rest of it @SeppBlatter Its amazing. Also the @Fifaworldcup account was also hacked by the same group. Enjoy

Random Musings about Soccer.

I think Luis Suarez is in the midst of the World's Slowest Zombie Infection Transformation... What a Classless bastard. God what kind of defective person Bites someone once... HE HAS DONE IT TWICE. The FA/EPL/FIFA/Batman Need to do something about that idiot. With the racism, the biting, the diving...He needs to be put on ice for a very long time....

Can the Rapids get some new vitamins or some HGH. For the love of god this team cannot stay healthy. Last Night they lost both Edson Buddle and Marvell Wynne to injuries bringing the number of possible starters injured to TEN. Ten players who would normally start a game for the Rapids All out injured. WHAT THE HELL? Does anyone have a clue how to fix it. because I don't think the Rapids do...

Manchester United is more than likely going to wrap up their 20th First Division title in England... I don't really have anything more to add, I just wanted to tweak my friends who are City Fans... Nana Nana Boo-Boo Stick your Head in Doo Doo.

Also San Jose Fans are clowns...That's All.

A Warmish Welcome

First I'd Like to take 2 seconds to welcome you to my blog. 1... 2... Moving on. My name is Crazy Jon and I am an Soccer Fan. And a Football Fan. And A basketball Fan and a... You know what? Let's just go with  I'm a Sports Crazed guy. What you will find here is some depth in soccer, but mainly it's an Attempt to get me, Crazy Jon(also find me on twitter @JDSportsfan85) A spot in the Colorado Rapids Media Game as well as a way to try to get my fat ass in shape. So let's see where this journey takes us and hopefully, A little less than 1 year from now I will be lacing up my boots 20-40 lb's lighter and ready to light up Dicks Sporting Goods Park with my Magical right foot.(OK who am i kidding I just want to be serviceable out there) Hey Marcelo, Ill see you out there next year!!

Crazy Jon